Kingspan Light + Air Unveils New Product Branding Strategy

Kingspan Light + Air officials say the Major Industries website will be shut down, and all relevant information will be integrated into the Kingspan website.

Kingspan Light + Air has ended its Major Industries Inc. brand and introduced several new product divisions and names to simplify product understanding. Officials say the move also facilitates a cohesive customer experience and specification process.

As part of the strategy, the Major Industries website will be shut down, and all relevant information will be integrated into the Kingspan Light + Air website. The company has also created new product division landing pages to help guide visitors.

According to officials, new daylighting product divisions include:

  • Toplighting
  • Sidelighting
  • Canopies and Walkways

 

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